Mixed Messages Vol. II

"Let me -- I want to be careful. This is not PR. PR is selling soap. This is trying to build a basis for democracy." --White House Press Secretary Tony Snow, June 8, 2006, in answer to a question about the public relations implications of the death of Abu Musab al-Zarqawi.

"From a marketing point of view, you don't introduce new products in August." --Former White House chief of staff Andrew Card, September 6, 2002, quoted in the New York Times on why the Bush Administration waited until after Labor Day to begin a public campaign to go to war against Iraq.