Also, When the Economics Department Fired Milton Friedman in the 1930s? You Know Why? Coastie.

Emily Bach, a freshman at the University of Wisconsin-Madison, recognized her friends' Halloween costumes immediately - jackets by The North Face, oversize sunglasses, sheepskin boots known as Uggs.

"They went as Coasties," Bach explained, chuckling over lunch in a cafeteria.

In my day at Wisconsin, folks just wore red horns, a long white beard, a skullcap, and carried a special bread made from the blood of Christian infants. Things were so much simpler then.

[Thanks Joel.]