You Get What You Pay For
Here's what general manager Brad Moore said in the press release (issued, White House-style, at 5 p.m. on Friday evening):
Since our launch in October 2002, RedEye has operated under a hybrid free/paid model with the majority of our distribution being free. As we continued to monitor the business it became clear that converting to a free model would make RedEye most accessible -- putting copies into more readers' hands. Increasing readership means more value for our advertisers and more revenue growth.Here's what founding general manager John O'Loughlin said in 2003:
If we didn't think we'd get a quarter for it, we wouldn't have done it.We really wish they hadn't.